Loveland clinic owner refused to stop overstating effectiveness of alleged COVID-19 cures, AG says – 9News.com KUSA

Siegfried Emme, owner of Loveland Medical Clinic, was ordered to pay $40,000 for failing to comply with a cease-and-desist order, Colorado's AG says.

LOVELAND, Colo. A Loveland family nurse practitioner has been ordered to pay 10s of thousands of dollars after failing to comply with a cease-and-desist order to stop illegally marketing and overstating the effectiveness of alleged cures for COVID-19, including the anti-parasite drug Ivermectin often used in animals, the Colorado Attorney General's Office announced Thursday.

According to the consent judgment filed with the Larimer County District Court, Siegfried Emme, owner of Loveland Medical Clinic, will pay only $20,000 of the $40,000 if he complies with the order.

My office will hold accountable those who continue to break the law after they are told to stopand in so doing continue to place the public at risk, said Attorney General Phil Weiser. Falsely advertising alleged cures and providing misleading information about treatments for COVID-19 can cause direct harm to patients and delay them from seeking the care they need.

In March 2020, Emme advertised IV therapies as a treatment for the coronavirus and later began advertising other treatments he claimed were cures on his social media and blog while overstating their effectiveness in fighting COVID-19, the AG's office said.

>Video above: Tips on protecting yourself from COVID-19 scams

Emme infrequently posted disclaimers, and those that were posted on his blog page were misleading and frequently contradicted the blog posts themselves.

The Department of Law sent a cease-and-desist notice to Emme in November 2020, and he agreed to take down the misleading posts, but failed to remove them all, the AG's office said.

In addition to payment, Emme also agreed to the following in the consent judgment:

If you notice any scams, fraud, price gouging, or other attempts to take advantage of Coloradans during the COVID-19 pandemic, contact Stop Fraud Colorado at 800-222-4444 or StopFraudColorado.gov.

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Loveland clinic owner refused to stop overstating effectiveness of alleged COVID-19 cures, AG says - 9News.com KUSA