Small businesses across America are already feeling the financial crunch from coronavirus restrictions that have millions of people taking refuge from the virus outbreak by staying at home and avoiding unnecessary shopping trips.
One analyst predicted that the disruption to businesses from coronavirus could lead to 15,000 permanent retail store closures in 2020, with the Economic Policy Institute predicting that the disease outbreak could potentially wipe out three million jobs from the U.S. economy before this summer.
Those concerns are certainly setting in for small business owners across the country, as a recent Goldman Sachs survey of more than 1,500 small business owners found that more than 50% of them said they didn't think they could continue operating their businesses for more than three months amid the current conditions caused by the coronavirus outbreak.
Several U.S. states have already begun mandating that non-essential businesses basically anything beyond supermarkets and pharmacies close their doors to customers. But, even in states where that isn't the case, scores of small businesses have already made the move to close up shop totally or reduce their hours of business dramatically.
"I never could have imagined being closed for days and days," says Barb Skupien, the 51-year-old owner of Embellish, a jewelry boutique in Asheville, North Carolina that she first opened in 2015 after previously running a similar store in Chicago for roughly seven years.
Skupien closed the doors of her store on March 16 after a particularly busy day on Sunday, March 15 left her concerned that people weren't taking the coronavirus threat seriously enough. Her shop typically sees anywhere from 15 to 20 people come through on an average day, but despite Sunday's typically being slower, Skupien says she still had about 25 customers throughout the day that Sunday.
"I felt like it was my civic duty to be a part of the solution and not part of the problem," Skupien tells CNBC Make It about her decision to close the store rather than be seen to be encouraging more people to ignore government officials' social distancing recommendations. (North Carolina has not yet mandated that non-essential businesses close their doors, though the state has ordered restaurants and bars to only offer takeout or delivery services.)
Now, with retailers across the country preparing for closures that could last months, Skupien isn't sure when she'll be able to reopen. "Now, it feels like it's going to be weeks, and I guess it could be months," she says.
With the business's cash flow abruptly cut off, Skupien is left to wonder how long she'll be able to cover her storefront's rent, which is $3,800 per month. She adds that her landlord will allow her to defer that expense for two months, with the potential to re-evaluate her position down the road.
Without that break from her landlord, Skupien says she could have been forced to permanently close up shop after about a month. As it stands, she believes she has enough money saved to "string it along for a couple of months," she says.
Still, Skupien quickly gets choked up when asked about her plans for continuing to pay her store's lone other employee (aside from herself) should money get even tighter.
"I have not had that conversation with her," Skupien says, adding that she's continued paying the employee as the two of them work on building a website that would allow them to sell items from the store online in the hopes of creating a new revenue stream.
"Once we're done doing that, I will have to have that conversation (with her)," she says.
Since closing her doors, Skupien says, she's had a few friends and loyal customers reach out to pay her upfront to buy jewelry from her store that they'll pick up once she reopens.
She's also participating in an Asheville-based website, called Asheville Strong, that aims to support local businesses affected by the coronavirus by creating a directory where consumers can buy gift cards for those businesses that can be used at a later date (once the coronavirus outbreak has subsided), giving business owners a temporary influx of cash without asking customers to physically patronize their stores.
Catherine Campbell, who runs an Asheville-based marketing and public relations firm called Bright Planning, started the Asheville Strong website last weekend in the hopes of helping struggling local businesses create a temporary revenue stream. "We were brainstorming all kinds of ways for them to figuratively keep their doors open if they literally couldn't," Campbell tells CNBC Make It.
As of Thursday, Skupien had only sold two gift cards totaling $125, but she says "it meant the world" to know that those customers were intent on helping her business through a tough time.
Indeed, the financial crunch facing Skupien is familiar to hundreds of her fellow small business owners in Asheville and surrounding areas (Campbell's website already had more than 300 listings for local businesses as of Wednesday), and it's an issue affecting millions of small businesses across the country.
"Cash flow, even in a good economy is often a struggle for small businesses," says Holly Wade, the director of research and policy analysis for the National Federation of Independent Business (NFIB), the country's largest small business association. "But, now it has turned into one of the most, if not the most, important obstacle that they face."
With so many businesses closing their doors temporarily or reducing opening hours, Wade is adamant that it's important for consumers to adjust along with their local businesses in order to help them survive.
"To support small businesses during this massive disruption in consumer spending will require all hands on deck," Wade says. Some ways to support local businesses, whether they remain open or not, include buying gift cards or even making a point of ordering carry-out or delivery food from local restaurants, Wade says.
Restaurants, in particular, have faced a massive disruption to their income streams and business models. Many have had to stop allowing sit-down customers, pivoting to offer only takeout or delivery services.
Economists are already forecasting that the U.S. restaurant industry could lose $225 billion in revenue from closures resulting from the coronavirus outbreak, and that the industry could shed up to seven million jobs over the next three months, according to the National Restaurant Association.
In Baltimore, Stephanie Hershkovitz and her brother, Joshua Hershkovitz, run the italian restaurant Hersh's, which closed its doors on March 15. The following day, Maryland Gov. Larry Hogan ordered the closure of the state's restaurants except for delivery, carry-out and drive-thru orders.
Before closing, Hersh's business had actually been pretty good despite government officials warning people to avoid large public gatherings. The restaurant, which features two full stories of dining space, plus a bar with a popular cocktail program, was packed the previous week.
"It was like people were having an End of Days celebration, which is actually the reason that we ended up closing because my brother and I were concerned about how packed it was," Hershkovitz tells CNBC Make It.
On Thursday, she says, the restaurant kicked off a takeout service that she hoped would create a sustainable revenue stream. However, Hershkovitz notes that takeout orders typically only accounted for no more than 10% of their restaurant's overall business. Plus, the restaurant will only be offering takeout service four hours a day, from 4 p.m. to 8 p.m. each evening.
"It's not that much, but we do have a big neighborhood following," she says. "So, we expect that, hopefully, this takeout will take off, so to speak."
Their hope is that carry-out orders of pizza and pasta will generate enough income to help support the restaurant's staff of roughly 20 employees, who have already had to endure a drastic reduction in work hours.
"One of our big motivators in doing this is to keep our employees employed," Hershkovitz says. However, the sibling restaurant owners have also taken steps to obtain government assistance for their employees.
"We've already filed a bulk unemployment claim for them, because you can do that not just for complete temporary layoffs but also for a reduction of hours, which there have certainly been a reduction in hours," Hershkovitz says.
Meanwhile, small business owners are also awaiting further government assistance in the form of a potential emergency financial aid package that has been proposed by the federal government and could include over $300 billion for loans to keep small businesses afloat.
At the same time, small businesses that are affected by the coronavirus can apply for low-interest loans of up to $2 million from the U.S. Small Business Administration, CNBC Make It previously reported. And, the Treasury Department also announced it will defer the deadline for annual tax payments by 90 days.
Skupien tells CNBC Make It that she's considering applying for a loan through the SBA to help keep her business afloat.
"Small business owners are having to navigate a very, very uncertain future right now and it's not a one size fits all impact on small firms," the NFIB's Wade tells CNBC Make It. "It depends on the industry, where they're located, what the degree of the impact is on them."
Max Morey, 69, runs the Crescent Theater, an independent movie theater in Mobile, Alabama, which he decided to close on Thursday, March 12, without any idea when it will be safe to start welcoming moviegoers once again.
Much like Skupien, Morey made his own decision to close his doors, not because business had slowed down (in fact, he had roughly 60 customers for one of his final showings of the movie "Emma" on Thursday), but because he felt remaining open was not in the best interest of public safety and the health of his customers or two employees.
Morey paid his two employees for an extra week of work despite the theater remaining shuttered this week and he tells CNBC Make It he also offered to help them out with rent or money for food if it comes to that.
"I told them that I would be there for them and, we're going to make it through [this]," says Morey, who personally lives off of a combination of Social Security checks and his own savings.
He actually put $28,000 of his own money into the theater to keep it afloat three years ago. "I'll never get it back," he says. "But, hey, life is short. Have fun."
Business has "never been healthy" for the theater, which boasts only a single movie screen with 90 seats that offers three showtimes per day, seven days a week. Morey tries to show a mix of independent films and blockbusters (Paramount Pictures' "A Quiet Place 2" had been set to start showing on Friday).
He typically pulls in between $15,000 and $20,000 for each film that he shows at the theater over the course of a two- to three-week run.
"It's always been fragile [and] on thin ice," Morey tells CNBC Make It, pointing out that the movie theater business has generally struggled in recent years due, in part, to the rise of streaming entertainment. In addition to Morey's own savings, in recent years the theater has relied on Kickstarter campaigns to keep the lights on. One such crowdfunding campaign raised $84,000 in 2012 to keep the Crescent running while another raised $72,000 in 2017.
Still, Morey isn't overly concerned about his prospects of reopening the theater eventually, once the coronavirus threat has subsided. He's already hoping to reopen at some point this summer, though he admits that a movie theater where moviegoers sit together in close confines for hours at a time is "the perfect petri dish" to spread disease. In other words, he doesn't want to rush to reopen.
For now, Morey wants his theater to remain a vocal piece of the local community. He plans to write inspiring messages on the theater's marquee, located in downtown Mobile. "I'm going to put 'We love you, Mobile, stay safe' on my marquee," he says. He wants it to be "a little soundboard for the community, and I'll change it every few days."
Check out: The best credit cards of 2020 could earn you over $1,000 in 5 years
Don't miss:
'Are we going to be left behind?' Where small business owners can go for help during the coronavirus shutdowns
If you lose your job due to the coronavirus pandemic, here's how to navigate filing for unemployment
Like this story?Subscribe to CNBC Make It on YouTube!
Read the rest here:
- Coronavirus Scam Alert: Watch Out For These Risky COVID-19 Websites And Emails - Forbes [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- COVID19: Broome County Executive expected to sign executive orders on virus - WBNG-TV [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Houston-based company ready to test COVID-19 'vaccine candidate,' but doesn't have the funds - KHOU.com [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- COVID19 Mesa County Public Health [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Coronavirus Disease 2019 (COVID-19) | SCDHEC [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Coronavirus disease 2019 - Wikipedia [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Hackers are jumping on the COVID-19 pandemic to spread malware - TechCrunch [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- COVID-19 can last a few days on surfaces, according to new experiment findings - ABC News [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- The Guardian view on the UKs Covid-19 response: confused and hesitant - The Guardian [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- The COVID-19 Coronavirus Pandemic Highlights The Importance Of Scientific Expertise - Forbes [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- WHO Expert: Aggressive Action Against Coronavirus Cuts Down On Spread : Goats and Soda - NPR [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- 2 new cases of COVID-19 at Chicago schools - WGN TV Chicago [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Will Gargling with Salt Water or Vinegar 'Eliminate' the COVID-19 Coronavirus? - Snopes.com [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Worried about dying from COVID-19? You might be a millennial | TheHill - The Hill [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Startups developing tech to combat COVID-19 urged to apply for fast-track EU funding - TechCrunch [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Why do dozens of diseases wax and wane with the seasonsand will COVID-19? - Science Magazine [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- WHO, UN Foundation and partners launch first-of-its-kind COVID-19 Solidarity Response Fund - World Health Organization [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Covid-19: PM to address nation tonight - New Straits Times [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- COVID-19: Where every sport lies after mass disruption - RTE.ie [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- COVID-19: Facts, myths and hypotheses | TheHill - The Hill [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Hong Kong Has Largely Survived COVID-19. Can New York and The US Do It Too? - BuzzFeed News [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- UPDATE: Case of COVID-19 confirmed in Wilson County - WITN [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Is This Train Car Carrying 'COVID-19'? - Snopes.com [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Coronavirus pandemic: facts, updates and what to do about COVID-19 - The Verge [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- DHS: 34 people test positive for COVID-19 in Wisconsin - WBAY [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- COVID-19 by the numbers; plus key resources to help you stay informed - Berkeleyside [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- The Covid-19 puzzles that scientists are still trying to answer - The Guardian [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- What's the COVID-19 end game? - The San Diego Union-Tribune [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- The Covid-19 coronavirus is not the flu. Its worse. - Vox.com [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Phones Could Track the Spread of Covid-19. Is It a Good Idea? - WIRED [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- NIH Reports First Known Employee with COVID-19 Infection - National Institutes of Health [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Newborn tests positive for COVID-19 in London - Livescience.com [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Covid-19: Malaysia's pandemic action plan activated for the coronavirus - The Star Online [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- How Bad Will The COVID-19 Coronavirus Epidemic Get In The U.S.? Health Experts Weigh In - Forbes [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- Can People Who Recover from COVID-19 Become Reinfected? - Snopes.com [Last Updated On: March 16th, 2020] [Originally Added On: March 16th, 2020]
- THE LATEST: 41 test positive for COVID-19 in the state - WFSB [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Twelve new cases of COVID-19 announced in Illinois; bringing total to 105 - KWQC-TV6 [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Eagle County outlines shift for COVID-19 testing, Vail Health shifts operations - Vail Daily News [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- 7th positive COVID-19 case announced in Hawaii, all cases related to travel - KHON2 [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Canada tightens borders over coronavirus will it curb COVID-19s spread? - Global News [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- As health care workers prepare for COVID-19, medical students pitch in on the homefront - Minnesota Public Radio News [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Coronavirus First positive case of COVID-19 confirmed in Geauga County Kaylyn Hlavaty 7:58 AM - News 5 Cleveland [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- 2nd presumptive case of COVID 19 reported in Bell County - KWTX [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- New confirmed cases of COVID-19 in Wisconsin - WKOW [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Hawaii National Guard ready to step in against spread of COVID-19 - KHON2 [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Alberta orders all classes cancelled, daycares closed as COVID-19 cases rise to 56 in the province - Global News [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Has Italy Stopped Treating the Elderly in the COVID-19 Pandemic? - Snopes.com [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Coronavirus testing: Information on COVID-19 tests according to state health departments - NBCNews.com [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Working from home because of COVID-19? Here are 10 ways to spend your time - Science Magazine [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Two positive COVID-19 cases announced in Fairbanks, bringing Alaska's confirmed total to 3 - Anchorage Daily News [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- 8 more positive cases of COVID-19 brings Michigan total to 33 - FOX 2 Detroit [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- COVID-19: Who Is Infectious? - Forbes [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- The Guardian view on the latest Covid-19 steps: a recipe for isolation - The Guardian [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Government publishes updated COVID-19 industry guidance - GOV.UK [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- NIH clinical trial of investigational vaccine for COVID-19 begins - National Institutes of Health [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Expanding Colorado's COVID-19 Testing Capacity Proves Frustrating to Polis, Doctors And The Public - Colorado Public Radio [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Microsoft Bing launches interactive COVID-19 map to provide pandemic news - The Verge [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Coronavirus tips: How to slow the spread of COVID-19 with hand-washing, social distance - USA TODAY [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- See Which Countries are Flattening their COVID-19 Curve - Visual Capitalist [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- With launch of COVID-19 data hub, the White House issues a call to action for AI researchers - TechCrunch [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- COVID-19 - Cabinet for Health and Family Services [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Coronavirus Disease 2019 (COVID-19) | AustinTexas.gov [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- First COVID-19 case in Waterbury is confirmed - Waterbury Republican American [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Covid-19 reveals the alarming truth that many children cant wash their hands at school - The Guardian [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Statement on COVID-19 Panel Discussion Notes That Were Attributed to UCSF - UCSF News Services [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Covid-19 coronavirus testing in the US has been absurdly sluggish. That puts us at risk. - Vox.com [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Regal is closing all theaters until further notice over COVID-19 fears - TechCrunch [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Amazon limiting shipments to certain types of products due to COVID-19 pandemic - TechCrunch [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Coralville company to produce millions of kits to test for COVID-19 - KCRG [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Number of COVID-19 cases in Erie County rises to 11, new case confirmed in Wyoming County - WIVB.com - News 4 [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Coronavirus tips and symptoms: What everyone should know about getting the new coronavirus - Vox.com [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Tech giants are getting creative to manage the COVID-19 crisis - The Verge [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- COVID-19: Mental health in the age of coronavirus - UN News [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- White House provides an update on COVID-19 testing in the U.S., says theres been a dramatic ramp - TechCrunch [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Covid-19: How long does the coronavirus last on surfaces? - BBC News [Last Updated On: March 17th, 2020] [Originally Added On: March 17th, 2020]
- Hospital in Boston will be converted into Covid-19 treatment center - STAT [Last Updated On: March 18th, 2020] [Originally Added On: March 18th, 2020]
- 78 cases of COVID-19 confirmed in Tennessee - NewsChannel5.com [Last Updated On: March 18th, 2020] [Originally Added On: March 18th, 2020]
- COVID 19: Tennessee confirmed cases reaches 52, Dept of Health releases age ranges of those infected - Clarksville Now [Last Updated On: March 18th, 2020] [Originally Added On: March 18th, 2020]
- Housing associations under pressure to offer Covid-19 rent holidays - The Guardian [Last Updated On: March 18th, 2020] [Originally Added On: March 18th, 2020]
- Sacramento woman dead from COVID-19 attended church with others who have virus - KCRA Sacramento [Last Updated On: March 18th, 2020] [Originally Added On: March 18th, 2020]