Once a COVID-19 vaccine is here, there will be a new challenge: Convincing people its safe – The Philadelphia Inquirer

The important lesson is that people want to know that someone they respect recommends the vaccine. This could be a national political figure, but people are most likely to respond to local leaders, especially family doctors and local nurses, communications experts said. They may also listen to ministers, family members and celebrities. For those who, like Harris, trust science and Dr. Fauci, it could be a scientist. Philip Massey, a health communications expert at Drexel Universitys Dornsife School of Public Health, said public health officials should be talking with groups like Black Lives Matter activists about vaccines.

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Once a COVID-19 vaccine is here, there will be a new challenge: Convincing people its safe - The Philadelphia Inquirer