COVID-19 testing startup Curative pivots to health plan offering – Healthcare Dive

COVID-19 testing startup Curative is laying off 109 employees as it pivots its focus from COVID-19 testing to its health insurance plan, according to a Worker Adjustment and Retraining Notification notice.

The company is launching a health plan in the Austin, Texas, area and will offer $0 copays and $0 deductibles after conducting baseline health visits. Curative intends to roll out the plan in additional Texas counties and eventually other states, according to a press release.

The company is making additional adjustments taking place in staffing throughout the company based on the demand for our COVID-19 testing services and new hiring needs as we launch our new health plan in Texas, a spokesperson said.

The baseline health visit, which must be completed within 120 days, will assess preventive health needs and aim to improve the health literacy of members.

The plan will be available to employers with 51 or more employees.

Curatives new health plan represents its next phase of growth and is the primary focus of the company, according to the press release.

Health officials have noted since as early as April that COVID-19 testing demand has been decreasing.

Curative was founded in 2020 and provided 35 million COVID-19 tests and 2 million vaccines across more than 40 states during the coronavirus pandemic.

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COVID-19 testing startup Curative pivots to health plan offering - Healthcare Dive